What do you need to know before creating an e-commerce website?

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Over the past 10 years, e-commerce has been one of the fastest-growing retail segments. This may seem obvious to anyone who has ever shopped online, but the size and speed of the boom were truly astounding. There are already millions of online stores around the world, and by some estimates, merchants open 20,000 new e-commerce storefronts every week.  

Benefits of an e-commerce website 

Here are some of the benefits of e-commerce website development:  

Adaptive design

All of our websites are responsive to different devices and different screen sizes. The site will be navigable from smartphones, tablets, laptops and PCs with the same user interface. 

Security

SSL certificates, GDPR privacy regulations, hosting sensitive data on trusted servers are aspects that are considered mandatory. Almost every e-commerce site is set up for the highest level of security, according to the needs of customers, search engines and security systems.

SEO

Creating an e-commerce site includes basic SEO optimization for proper indexing of the site in the most used search engines. The site will have more visibility and more clickable conversions.

Navigation and speed

Websites are built to load and use quickly, no matter what connection you’re using. User experience is focused on content, not on its expectation. 

International e-commerce websites

The development of international electronic commerce is determined by the same factors as conventional world trade: economic growth in most countries of the world and the deepening of the international division of labor – the growth of specialization and cooperation. 

 

Therefore, every modern company must understand the importance of creating and SEO-supporting e-commerce sites. In addition, it is necessary to develop multilingual offers in English and Italian to expand potential customers in different markets.

Online stores

Many aspiring entrepreneurs have one mistake in common – they think they know everything about starting an e-commerce business. But until you try, you will not understand that everything is not as simple as in theory. We suggest that you do not wait for your own experience to learn but take advantage of other people’s “stuffed bumps.”

Find out the popularity of your products 

The first thing you should do is make sure there is a demand for your product. Otherwise, any next step will not make sense. You should turn to search engine tools to analyze the frequency and number of queries from your topic by region: Google (KeyWord Planner). Analyzing the most popular queries will help you better understand your potential customers and increase traffic in the future. 

Delegate

At the beginning of sales, most likely, all processes will be tied to you – receiving and processing applications, arranging the delivery, receiving payments, filling the site, etc. In general, the staff of a full-fledged working online store includes an administrator, a content editor, an accountant, a sales manager, a loader (if necessary), a courier. 

Conclusion

Set goals for yourself; focus on your target audience; do not waste time on people who are not interested in your products – then success will come much faster. 

Rent a domain, host, fill the store with goods, launch advertising, tell your friends, acquaintances and relatives about it – work. Analyze, fix, improve, implement, most importantly – do not stop. 

A responsible approach and hard work will give you the opportunity to do what you love and earn a solid income.

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